Marketing & Post-Publication
In my fourth and final post about my adventure writing Backbone.js Testing, I take a look back on what has happened since the book was published in July, 2013, discuss the marketing initiatives we used to drive book sales, and finally reflect on the awkward, tough, and wonderful experience of writing my first book.
As it’s now been over two years since my book’s publication and the first post in this series, I’ll just chalk up this tardy final post to something quite familiar in the book publishing world – deadlines slip. And as a refresher, here are some quick links to the previous posts in this series:
Marketing & Selling a Book
In my latest post on publishing the book, I discussed all of the legwork needed to translate the various chapter drafts into a book that you could purchase. On July 12th, 2013, the book was published, after which Packt (my publisher) turned our focus to marketing the book.